July 5th, 2010
While Boss Kozo takes a much-needed/deserved break, I will work hard to try and fill that void with news and other content for this blog.
First of all, while East Screen/West Screen head man Paul Fox is off to vacation in Florida, he worked hard and uploaded the first of two short blu-ray episodes we recorded before he left.
- It’s box office time! We start off in Japan, where, as expected, BAYSIDE SHAKEDOWN 3 took the top spot in the audience admissions ranking. According to Oricon, the film made 972 million yen in its first two days from 477 screens, with 707,000 admissions. Toho is sure the film will break the 10 billion yen mark, and the question is now how close it will do to its predecessor, which still holds the record for the highest-grossing Japanese live-action film ever at roughly 17 billion yen.
Amazingly, Tetsuya Nakashima’s CONFESSIONS is still holding up at second place, beating the debut of Luc Besson’s THE EXTRAORDINARY ADVENTURES OF ADEL BLANC-SEC. Meanwhile, Shunya Ito’s 300 MILLION (or LOST CRIMES) mustered a 10th place debut. More when further analysis comes out.
- In South Korea, SHREK and KNIGHT AND DAY rule the charts, while third to fifth places are taken up by Korean films. The KOFIC chart here is missing the names, but they are: 3) 71-INTO THE FIRE, 4) MAN OF VENDETTA, and 5) THE SERVANT.
- As Ryan of the Hong Kong Film blog reports, SHREK FOREVER AFTER dominated the weekend box office in Hong Kong. Thanks to inflated 3D prices and the extra takings from the two IMAX screens, the film has already made HK$12 million after opening on July 1st. TWILIGHT: ECLIPSE opened big and remained strong, despite SHREK. After five days, it has made HK$8.34 million. With much of its target audience out of school, expect fairly strong showing during the week. This will give distributor Golden Scene (who also has a minor hit with BREAK UP CLUB already) something to celebrate about, as NEW MOON actually grossed less than the first film. ECLIPSE is almost certain to do better than NEW MOON, but the question is whether it’ll match or beat the HK$18 million gross of the first film.
Meanwhile, the competition didn’t help the performance of Derek Yee’s TRIPLE TAP, which made only HK$3.74 million over 4 days. Word-of-mouth will determine whether it’ll go past HK$10 million, and I don’t predict it will. Again, a more thorough analysis will come when hkfilmart.com or box office mojo updates its numbers.
- There are two news items today about Feng Xiaogang’s AFTERSHOCK: One on Film Business Asia about it in the context of its distribution, and one by the Associated Press (carried by the Hollywood Reporter) about the film itself.
Cynic mode: Feng has been pushing this film hard on how it has made the audience cried, and the cast has been doing the same about their own reaction to the film. These are part of contradicting message Feng has been putting out. At times, he throws out ridiculous box office predictions like 500 million RMB and how much he cares about how the film does at the box office. At other times, he talks about how the film isn’t an entertainment film, and how meaningful it is to have the families of the dead to be in the film. To me, I’m just hearing a director who’s flip-flopping to say what people wants to hear, and he’ll say whatever’s needed to sell the film. The most shameful (and perhaps unintentionally the smartest) of the publicity effort is when Feng and the cast continued to have its big trailer reveal publicity event on the same day of the Qinghai Earthquake.
This is, however sobering the film is, a commercial blockbuster, from its big-budget special effects to the gimmick of being converted to IMAX. Feng isn’t going to put his film in the format if he knows he doesn’t have something to offer for it. At the same time, he knows the pushing the big budget spectacle isn’t going to help his cause, considering what his film is about, hence the calculated effort to play both sides. Again, it’s smart on Feng’s part (and have been told that this isn’t the first time he’s used calculated publicity effort), but from my cynical point of view, it’s also quite shameless.
- Yoshimoto Kogyo, a huge talent agency in Japanese entertainment known for its arsenal of comedians (including actor/director Hitoshi Matsumoto) has formed a joint venture with the Shanghai Media Group to produce and distribute programs for China.
- Earlier in the day, I posted a link to a Chinese new report with the new trailer for the Benny Chan sci-fi action film CITY UNDER SIEGE. Thanks to wildcinema’s Twitter, you can now check out a Youtube version of it, or if you have Facebook, there’s even an English-subtitled version.