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The Golden Rock Box Ofice Report - 9/6/07

Just going over what we missed yesterday:

- The China weekend box office came out, and the two recent Chinese releases have fallen prety hard. Not too hard is the stinker comedy Contract Lover, losing almost 37% of its audience. Falling much harder is Alexi Tan’s Blood Brothers, which lost damn near 50% of its audiences, but has made more than double Contract Lover’s gross. However, with a poor performance outside China, Blood Brothers is not likely to get its investments back through box office receipts alone. Then again, how many Chinese blockbusters do make money back on box office receipts?

- In North American box office, the two movies that matter had mixed results - War, starring Jet Li, lost 57.4% of its audience from the previous 3-day weekend period (I’m that specific because it was a holiday weekend in the United States). On the other hand, Johnnie To’s Exiled opened to a pretty-good US$7, 751 per-screen average over a 3-day period. OK, it was on only two screens and opened at 70th place, but still, per-screen average is what matters.

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