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The Golden Rock Box Office Report - 9/7/07

- The Thursday Hong Kong box office was very quiet, considering that it’s the first opening day since the school year have started. I don’t know why they moved a youth-oriented film like Nakara 19 to this weekend, but it did top the box office. However, it only made HK$220,000 from 30 screens to become number 1, which should say a lot about the rest of the chart. The second-biggest opener is the Hollywood musical Hairspray, which made HK$170,000 from 17 screens on opening day. From ticket sales, it should have a healthy per-screen average this weekend.

A film that surprisingly got a higher per-screen average is the Alfred Cheung “romantic” comedy Contract Lover. On only 10 screens (it was on 27 last week), the film managed to break the HK$10,000 per-screen mark to make HK$110,000. After 8 days, the Mainland-targeted comedy has made HK$1.64 million.

Back to the rest of the openers - the Japanese horror film Apartment 1303 (not to be confused with the Hollywood horror film 1408, which will be showing here soon as well) made a weak HK$70,000 from 10 screens; The Last Mimzy made only HK$50,000 from 11 screens (maybe it’ll pick up in the weekend with the kids audience); and the chick flick Evening made HK$40,000 from its 5 screen limited release. With 7 openers, that leaves 2 movies out - the Korean horror flick Arang and the Japanese romance Heavenly Forest. Both films opened on 9 screens and made less HK$40,000. They’ll be gone in a few days.

- Outdated by a few days, but let’s talk Japanese box office numbers. Rush Hour 3 only took a 37% plunge to drop from 1st place to 6th place; Tengoku De Kimi Ni Aetara actually saw a 7% rise to get up to 2nd place. In fact, all the other movies moved by so little that Rush Hour 3 and Taxi 4’s drops seems larger in comparison. Hell, even Harry Potter managed to lose just 7% of its audience in its 7th week. Was it that good?

No news post today, but at least a Song of the Day is coming up. Sorry, but there are just not enough news this weekend to go around.

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