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The Golden Rock Box Office Report - 9/24/07

- From the city where puppy movies go far, I should’ve seen this coming. After making just HK$110,000 from 20 screens on Thursday, the Disney animal superhero film Underdog rebounded for a pretty damn good HK$400,000 from 20 screens at the Sunday Hong Kong box office. However, after 4 days, it’s only made a total of HK$1.01 million.

Even though it’s only at 3rd place, the vigilante drama The Brave One also saw a rebound, making HK$340,000 from 30 screens for a 4-day total of HK$1.2 million. The third and final opening film on the top 10 is Jiang Wen’s The Sun Also Rises. From 5 screens, the film made HK$50,000 at 8th place for a 4-day total of HK$160,000.

As for holdover films, 1408 is still going relatively strong, making HK$340,000 from 27 screens for a HK$4.13 million 11-day total. Pang Ho-Cheung’s Exodus is fading away slower than I thought (I thought it’d be way down on the top 10 by now), making HK$250,000 from 33 screens for an 11-day total of HK$3.27 million. A good example of a movie fading away is the B-action flick War/Rogue Assassin starring Jet Li. On 28 screens, it only made HK$170,000 for a 11-day total of HK$2.58 million. Expect this to make single digits mid-week.

This coming weekend is a holiday weekend for Hong Kong films, with Lust, Caution and Oxide Pang’s The Detective vying for the top spot. Lust is expected to win, despite being category III and running 159 minutes, but according to Ming Pao, who probably just sent an intern to look at the Broadway Cinema website, presales are only so-so for now. Still, I wonder if that’s a good indicator of how it’ll do this coming weekend. We won’t know until Friday.


- South Korea saw a long holiday weekend, but Mark Russell’s Korea Pop Wars was cool enough to report on how the weekend box office is currently doing (apparently, most people have work off until Wednesday). Director Kwak Kyung-taek, who hasn’t had a real bona-fide success since his breakout hit Friend, sees his latest film Love take the top spot with so-so admissions. Meanwhile, as a sign of the resurgence of Korean films (or the gradual weakening of Hollywood films), 7 of the top 10 films are again Korean.

- On the other hand, Japan saw yet another public holiday on Monday (The autumn equinox?), so no box office rankings until tomorrow.

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